Our Mission
1. Teach modern copywriting + marketing skills to young learners across the world.
2. Help businesses share their True Story with their customers with authenticity and clarity.
Our
Manifesto
We hear business owners, founders, and content creators say this all the time:
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"I just can't connect to my audience."
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"My customers don't understand my products or service."
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"The agency doesn't care." & my favourite
4. "AI is not doing the best job." (among other pain points.)
We hear you. What we do to actually help.
AT HOC, we bridge that gap by cutting the confusion. How? By using a blend of narrative psychology & storytelling techniques that build human connection, like:
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The Hero's Journey
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StoryBrand
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Pixar's Story Framework
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The Team: Zeba+Adnan
ABOUT ADNAN I bring a mix of strategy, technology, and psychology to HOC. With a background in criminology and psychology, I’ve always been fascinated by how people think, make decisions, and connect — insights I now apply to our business. At HOC, I lead web development and stay on top of AI trends, making sure we blend human storytelling with the latest technology. I’m also the strategist who brings structure and planning to big ideas, helping us stay grounded while moving fast.
ABOUT ZEBA My name is Zeba. I’m a copywriter who helps people transform complex, technical, or financial content into messaging that aligns with their true story and truly speaks to their customers. Before launching HOC, I spent 15 years in Corporate Canada at the Big 5 banks, leading national marketing campaigns that reached millions. Today, I devote my time to helping people write and communicate with clarity, empathy, and human connection — skills that matter more than ever in the age of AI.
The Case for Authenticity
In the age of AI and the economy of attention, the #1 struggle business are facing is sharing their story with their audience with authenticity and clarity.
Human connection has become a rare commodity between business and their customers.
We rebuild that connection.
AT HOC we're a team of 2, not 200. So we really take the time to listen to you and understand your marketing needs to create tailored strategies for your business.
The minute anybody in your network, in your community thinks you’re not authentic, you’re f*cked. -- Kevin O'Leary on Diary of a CEO
Get in touch.
Got questions, inquiries? Tell us what’s on your mind. We’ll get back to you soon.